Media kit

Reviews written after the testing

Think Different is an English-language blog written independently from the Czech Republic by Jakub Jirák, a former principal software engineer in performance-critical systems, SIMD and GPU compute. It publishes every day: Apple how-to and buying guides, running AI on Apple Silicon, field notes on AI coding tools, automation and smart home, and hands-on reviews of hardware, software and services. Reviews are independent, disclosed, and written only after the product has been used.

Send a review unit Download the one-page PDF

Audience at a glance

Readers a month

~2,400

the overwhelming majority in the United States, United Kingdom and Germany

Google Search impressions a month

~180,000

as of September 2026

Published articles

~1,200

one new article every day

Readers are Mac-first developers and technical creatives. There is no social following and no social traffic, and that is the reason the numbers have held for years: readers arrive from search, in English, looking for the thing the article is about. The figures are the same ones we quote to partners directly, refreshed here when they change. We do not sell reader data and do not run programmatic advertising.

What we cover

• AI coding tools, in the field
  Long-running notes on GitHub Copilot, Claude Code, Cursor, Codex, Gemini and their peers.
• Economics and history
  Economic history, political and urban economics for readers who like the long view.
• Apple how-to and buying guides
  Daily practical guides for Mac, iPhone and iPad owners, and what is worth buying.
• AI Power User
  Running AI on Apple Silicon: local models, workflows and the hardware that makes sense.
• Hands-on reviews
  Hardware, software and services tested on the desk, with the verdict the testing supports.
• Human psychology
  How people decide, focus and change habits, with the research behind it.

Listed with the largest area first.

How a review unit works

1. You send the product or a licence. One condition up front: review units stay with us and are not returned, because long-term follow-ups need the hardware on the desk. Until the review is published it appears on the test bench only by category, never by name. Embargoes are respected; tell us the date.
2. The review is written after the testing. Weeks of real use where the product allows it, with pros, cons, comparisons and who should skip it. Sending a unit never buys the verdict: factual corrections are welcome before publication, changes to the verdict are not.
3. You get a private preview link. It shows the article exactly as it will publish. Approving it publishes the review and starts a 60-day window in which the article carries your offer and link, with a disclosure at the top saying the unit came from you.
4. After the window the review stays up and the offer comes off. A reader discount code is welcome and is shown next to the offer for as long as it is valid.

What we do not do: paid verdicts, sponsored articles presented as reviews, or naming a product before its review is live. Every published review with a partner offer says so in its first paragraph.

Partners so far

Brands from keyboard and dock makers to Mac utilities and privacy services have sent units. The full list is on the partners page; the published hands-on reviews are listed on the reviews page.

• Applause Group
• Arduino
• Athom
• Belkin
• Brett Terpstra
• Calliope gGmbH
• CleanShot
• COOSPO
• Craft Docs
• DEVONtechnologies
• emporia
• Eshtek
• Espruino
• Eternal Storms Software
• Genius
• iClever
• iVANKY
• JetBrains
• JetKVM
• Kaarsgaren
• Keychron
• LinknLink
• Mudita
• Nordic Semiconductor
• Openterface
• Orange Pi
• ORTLIEB
• Rogue Amoeba
• Shortcut Labs
• Silkland
• Sonocotta
• St. Clair Software
• TRMNL
• Tuta
• Valco
• WireframeSketcher
• Wokyis
• Yubico
• Zemismart

The projects behind the blog

The blog is one of several things Jakub builds and publishes. Partners usually meet the others through it.

• thinkdifferent.blog
  This blog: guides, field notes and hands-on reviews, one article a day.
• jakubjirak.com
  Principal software engineer: architecture, automation, performance work and consulting.
• ai.jakubjirak.com
  ai-learning-bits: the tools that write code, and training for teams adopting them.
• performance.jakubjirak.com
  Apple Silicon performance engineering: SIMD, Metal and measured, reproducible benchmarks.
• books.jakubjirak.com
  Twelve books for engineers on AI, automation, GPU programming, Rust and Kubernetes, including the award-winning Think Different.

JetBrains plugins

Jakub publishes IDE plugins for testing, accessibility, security analysis and developer workflow on the JetBrains Marketplace. A selection:

• SeleniumIQ
• VulnSpeed
• Metal GPU Monitor
• Accessibility Compliance Helper Pro
• LogParser Pro
• Structurizr DSL
• Robot Framework
• Workspace Cleanup

Channels

• thinkdifferent.blog and its RSS feed
• Email newsletter

No social channels are part of the offer. Reach is search, and a review keeps earning it for years.

Get in touch

Write through the contact form with the product, a link to its page and any embargo date. You will hear back within a few days with whether it fits and when testing could start.

Send a review unit Download the one-page PDF